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Up the tempo!

WKD were embarking on a strategic initiative to expand out of the RTD category into new areas, extending time that consumers stay with the brand along with appealing to new consumers and drinking occasions.

By introducing WKD Vibe, they’re not only offering a new product but also creating an experience that aligns with their brand identity and values. This isn’t just any drink – it’s an invitation to unleash your creativity and express your unique style. With WKD Vibe, you’re the mixologist, layering shots with flavours that reflect your personality and attitude.

The gradient effect on the bottle visually represents the initial mix of two liquids before settling to the layered effect. This simple yet striking design, coupled with its sleek new bottle shape – it’s a statement. Signaling WKD’s development for the brand, still appealing to their core consumers but also opening the door for new.

Take up the tempo of your evening with WKD Vibe. It’s not just about enjoying a drink; it’s about creating unforgettable moments with friends that will have everyone talking for days.

To find out more about our work for WKD or any of our other brands, please get in touch.

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SHS Group


WKD Vibe




Graphic Design, Artwork


Hurricane encapsulated our vibrant vision for WKD Vibe through delivering strong and striking designs – matching the energy of the product’s occasion, whilst also being a testament to the great liquid inside! Through the many curve balls & challenges the project faced, Hurricane worked relentlessly to deliver a range that met our brands needs whilst disrupting the shelf space the product sits in.

Brand Manager