Coca-Cola / Sprite
No Label-Less Waste
As part of our on-going collaboration with the Coca-Cola R&D team and their commitment to innovation and sustainability, Hurricane helped develop a new bottle for Sprite™ that removed the need for a label in order to simplify the recycling process.
The new design features bold, embossed branding, coloured caps (to identify the brand variants) and regulatory information that is laser ‘etched’ into the surface of the material.
Bottles were produced and trialled at various Tesco stores in the UK and the pilot was described as “a milestone for the industry, marking a big shift in how brands communicate with their consumers.”
Going label less was one example of how design innovation challenges the norm and creates more sustainable solutions for single use plastic packaging.
To find out more about how we work with brands such as Coca-Cola to create sustainable packaging designs, please get in touch
