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Shloer Pink Bubbly

Celebrating life’s happy moments

With the ASD market experiencing growth, SHS Drinks felt it was time to revamp their Shloer Pink Bubbly offering to ensure the brand was kept front of mind in the category and remind consumers that their premium Shloer Pink Bubbly is perfect for many special celebrations and not just a once-a-year adult sparkling occasion drink

The full-bodied flavour of Bobal and Airén grapes from the vines across the Castile-La Mancha region is why we looked to the wine category as our inspiration when starting this new design. Evolving the brand mark to add a level of sophistication to the brand and product alike whilst still retaining the energy of the brands values.

Introducing subtle speech marks into the brand logo reflects the conversations enjoyed when celebrating together. The use of an uncoated paper not only delivers a nod to the wine category but also elevates this product above its peers and with a simple switch from black to a silver neck foil this product now credibly sits alongside the pink bubbly category (but without the alcohol) so that the popping cork can be enjoyed by everyone. To hear more about or work with SHS Drinks or any other brand please get in touch.

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SHS Group


Shloer, Pink Bubbly




Brand Evolution, Graphic Design, Artwork


Penetration (Kantar Total UK December 2023)


Hurricane’s creative vision perfectly captured the essence of Shloer Pink Bubbly – every detail was impeccable and far outweighed our expectation as always. We’re thrilled with the result!

Brand Manager,