Following the relaunch of Sanex MEN Bodywash which we completed back in 2022, we worked together again with Sanex on updating a cohesive design for the Sanex MEN Under Arm Protection range.
With a range that pans Europe, consideration was needed to ensure the design were able to thrive on a UK shelf along with delivering standout on a mixed gender European market personal care shelf.
Retaining the Sanex white challenges the Mens personal care usual dark colour category cues and delivers a modern look and feel. The refreshed Sanex Mens range now has a crisp and confident design from the expert in under arm protection.
To find out more about our work for Sanex or any of our other brands, please get in touch.
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Global Design Leader