In a strategic move to expand its product offerings, Bottlegreen, renowned for its premium soft drinks have entered the alcoholic beverage market through a partnership with Edwards 1902 Vodka. The collaboration introduces a new line of ready-to-drink (RTD) beverages featuring Bottlegreen’s popular cordial flavours—Elderflower, Raspberry, Lime & Mint enhanced with Edwards 1902 Vodka.
The collaboration highlighted Bottlegreen’s versatility as a brand, demonstrating its ability to adapt to changing market dynamics while staying true to its core values of quality and craftsmanship.
Like the cordial and pressé ranges, illustrations play a central role in bringing the cans to life, with each flavour depicted to evoke its unique taste profile whilst gold accents were introduced to add a touch of sophistication. These subtle embellishments not only elevated the visual aesthetic but also communicate the premium quality associated with both Bottlegreen and Edwards 1902 Vodka.
To find out more about our work for Bottlegreen or any of our other brands, please get in touch.
We are thrilled with the result of our collaboration with Hurricane, the new range perfectly balances quality and innovation, expressing the essence of our brand and Edwards while paving the way for exciting opportunities in the alcoholic beverage market.
Brand Manager