00 Scroll

Black Label

Luxury Doughnuts: Hospitality to Supermarket Shelf

Introducing Black Label’s newest creation: a gourmet line of doughnuts exclusively available at Co-Op stores…for now! This marks Black Label’s first venture into the B2C market within supermarkets, bringing luxury and indulgence to discerning doughnut enthusiasts.

These deluxe doughnuts are crafted with the finest fillings, luscious glazes, and lavish toppings, inspired by high-end desserts, featuring premium ingredients such as Belgian chocolate and sweet fruit curds, elevating traditional flavours to new heights.

When creating this packaging design, it was important for us to address the brand logo initially. Whilst this wasn’t part of the original brief, we needed to make sure we evolved the branding, so it was able to credibly fit in the new retailer setting. The carton design needed to balance premium quality and artisanal flair that reflected Black Labels commitment to quality and luxury. With its sleek aesthetic and sophisticated details, it sets Black Label doughnuts apart from the rest, catching the eye of those seeking indulgence.

To find out more about our work for Baker & Baker licenced products or any of our other brands, please get in touch.

Read More



Baker & Baker


Black Label Doughnuts




Brand Development, Graphic Design, Artwork, Visualisation