Brand // Shloer

Project // Brand Refresh for Shloer Pink Bubbly

Brief & Background // Refresh the Shloer Pink Bubbly bottle to increase appeal to consumers looking for an alcohol-free sparkling drink for (female) celebration occasions. 

Solution// A bright, clean and sparkling design refresh which echoes the fun, social moments of getting together to celebrate life’s happy moments. Taking inspiration from the booming pink sparkling and Rosé wine categories, our first stop was to change the substrate of the front label from clear plastic label to a premium uncoated paper. Tonal pink bubbles feature on the paper label form speech marks to reflect the conversation enjoyed when celebrating together with Shloer Pink Bubbly. An evolved and ‘grown up’  brand logo in a warm gunmetal delivers a sophistication to the product and occasion alike. Switching the neck foil from black to silver delivers a lighter, brighter offer for those special occasions when the popping cork of this product is the perfect guest! 

Pops onto UK supermarket shelves from August 2022.