Brand // Ripped Earth Wines
Project // Brand Identity
Brief // To create a striking brand mark for a new, premium and characterful range of wines, aiming to shake up the fixture and offer something refreshingly different.
Solution // A modern mark, influenced by the ‘ripping’ of soil when first creating a vineyard. The use of earthy textures reflect the companies’ eco-conscious values – linking the brand to the land
"Hurricane’s brief was to create a stand-alone device for Ripped Earth Wines, which could be used across a wide range of media. The company’s positioning is all about premium, characterful wines that are exciting, unstuffy and bit edgy. Hurricane “got it” straight away and gave us something that was simple, memorable and captured the essence of REW. They are attentive, proactive and a pleasure to work with"
Mark Rimmer, Managing Director, Ripped Earth Wines