Brand // Paxton & Whitfield
Project // Brand refresh and Stilton Pot design
Brief // Bring heritage and substance back to this iconic brand. Create a new Stilton Pot more relevant to today’s gift market
Solution // Going back to the roots of the company, reflecting the original Jermyn Street store signage. Creating consistency across packaging formats, a clear easy to follow style guide, and taking a more contemporary approach to the Stilton Pot structure
Launched Autumn 2015
‘Hurricane were a pleasure to work with. They were rigorous in trying to really understand our business and in helping us clarify how we wanted to present ourselves. They were very creative with their solutions, respecting our brand at all times. Moreover they wanted to have a dialogue and were always receptive to feedback; no designer sulks from them!
Ros Windsor / Managing Director