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Some would say a mix of Scotch whisky and American Bourbon is the work of the devil, others would say it’s a gamble… 

Brand// Lucifer’s Gold

Project// 2D Branding and packaging design

Brief// Create the brand and packaging for a disruptive whisky blend aimed at young consumers

Solution// A Rebellious and edgy design with a name and story to match. The Illustrated label was inspired by ancient Tarot cards where the devil is in the detail. It’s full of discoveries including a secret code written in Lucifer’s Hand.


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