Some would say a mix of Scotch whisky and American Bourbon is the work of the devil, others would say it’s a gamble…
Brand// Lucifer’s Gold
Project// 2D Branding and packaging design
Brief// Create the brand and packaging for a disruptive whisky blend aimed at young consumers
Solution// A Rebellious and edgy design with a name and story to match. The Illustrated label was inspired by ancient Tarot cards where the devil is in the detail. It’s full of discoveries including a secret code written in Lucifer’s Hand.