Lucifer's Gold Banner Images-04.jpg

Some would say a mix of Scotch whisky and American Bourbon is the work of the devil, others would say it’s a gamble… 

Brand// Lucifer’s Gold

Project// 2D Branding and packaging design

Brief// Create the brand and packaging for a disruptive whisky blend aimed at young consumers

Solution// A Rebellious and edgy design with a name and story to match. The Illustrated label was inspired by ancient Tarot cards where the devil is in the detail. It’s full of discoveries including a secret code written in Lucifer’s Hand.

 

Lucifer's Gold Banner Images-01.jpg

 

Lucifer's Gold Banner Images-03.jpg