Mortimers Banner M.jpg

Brand // Mortimer’s Orchard

Project // Packaging Design

Brief // To launch Mortimer’s Orchard to the off-trade market in the UK where it had only previously been seen in the on-trade. Elevating its premium positioning through its label finishes

Solution // Quality finishes paired with a dynamic label shape to create a refreshed and premium result. Crafting of the M has modernised and strengthened the iconography for the brand. The off-trade offering now works in perfect harmony to the on-trade, whilst being able to attract two varying consumers

 

Mortimers Banner packs.jpg