Brand // Charter Brands – Langley’s Old Tom Gin

Project // Branding & Packaging Design

Brief // To create a premium Victorian style gin targeted at spirit connoisseurs

Solution // A vintage style of label which still clearly identifies Old Tom as a sibling to Langley's No.8. Everything evokes a feeling of tradition, from the yellowed label inspired by bottles of the time, to textural materials, brown glass, embossing and dirty copper print - a nod to the old copper pot stills used to make the illicit liquor in times past and still used today.