We are official innovation partners for Coca-Cola and provide design support for their constantly evolving brand portfolio. It’s a unique opportunity to experience the challenges facing a global entity of such magnitude. We work with them in a variety of ways - retained to support packaging innovation; rolling out local brand launches; and sometimes creating entirely new brands.

Our in-house design capabilities include digital video production. Through simple storytelling, we have recently helped The Coca Cola Company introduce their Paper Bottle…

Brand // AdeZ plant-based beverage 

Project // A Step Forward - Packaging Innovation Launch Videos 

Brief // To create two videos to support the launch of Coca-Cola’s AdeZ Paper Bottle Prototype trial in collaboration with The Paper Bottle Company (Paboco), highlighting their commitment to a World Without Waste through dedicated research, design and development. 

Solution // Combining footage from their 2020 prototype testing, Paboco manufacture and newly filmed content in partnership with Singularity Film, we created an emotive, behind the scenes style video to tell the story of the paper bottle’s development, from concept through to manufacture, to excite and inspire. 

To watch the full video, click here

A second dynamic and punchy video, to introduce the AdeZ brand into Coca-Cola’s on going paper bottle sustainability initiative, was also created and played exclusively during an online virtual event in February 2021.