www.hurricanedesign.com

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Brand // Cake Angels

Project // Rebrand

Brief // Refresh the Cake Angels brand mark to appeal to a wider range of baking enthusiasts, being careful not to alienate loyal customers.  

Solution // Subtle yet effective simplification of the current logo, introducing a simpler shape and more contemporary typeface. An easy to follow style guide enabled the fun, new brand mark to be applied across Cake Angel’s diverse range of baking products.