Brand// Budweiser

Project// Limited Edition Celebration Bottle

Brief & Background// To create a Limited Edition 660ml Budweiser bottle design to celebrate the formation of Budweiser Drinks Dispense, a new in-house arm of the Budweiser Brewing Group UK&I.

Solution// Utilising AB-InBev’s incredible 360° digital print technology and taking inspiration from the theme of beer dispensing, we crafted an intricate design of vats, pipes, pumps and taps to showcase the complex and beautiful dispensing process of the King of Beers. The design was printed on to a limited number of bottles, individually numbered, wrapped up in a sleek box and presented to employees involved in the formation of the Budweiser Drinks Dispense.