Brand// bottlegreen

Project// Brand and Packaging Refresh for bottlegreen sparkling pressé and cordial.

Brief & Background// bottlegreen is one of the largest ASD brands on the market but had not been refreshed in several years and the current design was becoming diluted, fighting to hold onto its top spot. 

Our challenge was to evolve and re-energise the brand, retaining the iconic green bottle that we all know and love, whilst improving ease of navigation between product types and flavour variants, which are often overlooked by consumers.

Solution// A fresh and striking new design for the font of pack label, evolving the bottlegreen brand mark and introducing clearer differentiation between product types and flavour variants. Gold, rich colour palettes and a new treatment of the botanical graphics not only draw clearer lines between the product types and flavours, it captures the timeless sophistication of the premium bottlegreen brand.

Introducing an updated sparkling pressé twin pack to the party! Delicate and sparkling bespoke label designs grow up the bottles to deliver delicious flavours that pair perfectly with food. The card carrier features gold accents to celebrate those favourite at home meal occasions. Cheers!

The delicious duo is exclusive to Tesco and available to buy on it’s own, or as part of the Tesco Finest Meal Deal for 2 promotion.