How do you eat an elephant? One little bite at a time. The Rexel rebrand was a project of enormous proportions

This was a massive undertaking for Acco Brands. Rexel consisted of dozens of brands, sub brands and varying product categories around the globe. We worked with them to define the brand positioning, create a unifying brand marque, develop this into a packaging identity and then roll it out across 2500 skus of enormously varied sizes and shapes.

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A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860