Oriflame: A Swedish client, with global reach – where beautiful packaging is everything

Oriflame are a direct selling brand where the physical pack has to work incredibly hard as part of the offer. We have been heavily involved in their structural design process for over ten years, developing most of their personal care ranges.

The scope of work goes beyond shape aesthetics: we work together with them and their suppliers on fundamental innovation in closure design and dispensing delivery.

Being design partners with Oriflame requires us to have an understanding not just of Swedish culture and design, but more crucially, of the global regions in which they operate.


A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860