Dr Pepper is a modern day icon that needed a little help to be different from all the Colas out there

We were called on to deliver a bottle that would help say ‘this is not a cola’, even though it was sold on the cola fixture.
So we created a pack that was not rooted in any existing language. We explored shape and semantics of form to deliver a pack that has become a modern classic.

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A. Hurricane Design, Church Mews, Church Street,
Cheltenham, GL50 3HA, UK. T.+44 1242 222860